Read e-book online American PHOTO - May June 2010 PDF

By American Photo Magazine

American picture may possibly June 2010 - 25 most sensible locations for capturing, David Burnett Reinvents Himself, Joe McNally lighting fixtures at the Fly, Stephen Voss in Detroit's deserted colleges and more...

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Many of them serve on the boards of nonprofit organizations, as regents or trustees of universities, as active members of the local chambers of commerce, on school boards, and in other service-related activities. Retailers serve society not only outside their retailing career, but also within it. For example, civic events such as holiday parades are often sponsored by local merchants. In addition, many retail firms support local groups and charities with cash, food, and other goods and services as a means to ‘‘reinvest’’ some of their profits in the communities they serve.

The Census Bureau definition equates retailing only with the sale of ‘‘tangible’’ goods or merchandise. However, by our definition, selling of services to the final consumer is also retailing. This suggests that retailing is also conducted by businesses such as barber/beauty shops, health clubs, dry cleaners, banks, insurance agencies, funeral homes, movie theaters, amusement parks, maid services, medical and dental clinics, one-hour photo labs, and so on. NAICS 772, which is not classified under retail trade, consists of almost 490,000 eating and drinking establishments.

Generally, retailers with several units are a stronger competitive threat because they can spread many fixed costs, such as advertising and top management salaries, over a larger number of stores and can achieve economies in purchasing. However, single-unit retailers, such as your neighborhood IGA grocery store, do have several advantages. They are generally owner- and family-operated and tend to have harder working, more motivated employees. Also, they can focus all their efforts on one trade area and tailor their merchandise to that area while gaining buying efficiencies by being a member of the IGA group.

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American PHOTO - May June 2010 by American Photo Magazine


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